SABC 1 & CELL C PRESENTS THE 2ND ANNUAL COAST TO COAST SUMMER TOUR 2019
The inaugural Coast to Coast Summer Tour 2018 was such a roaring success that it is coming back in 2019 by ‘popular demand.
The 2nd Annual Coast to Coast Summer Tour 2019 promises to be a bigger and much better coastal experience with the partnering brands – SABC 1 and Cell C pouring extra energy and resources to ensure its overall success and unforgettable festive experience for the coastal communities.
The 2nd Annual Coast to Coast Summer Tour 2019 in partnership with Cell C is brought forward this year to commence on 22 November and will be running till the 16th of December 2019. An extra city, East London, has been added bringing the total number of participating cities this year to 4.
The Coastal Summer Tour 2019 will kick-off on the weekend starting Friday 22 November 2019 in the city of East London in the Eastern Cape. The team will then travel to the sunny festive getaway city of Durban arriving there on Friday 29th of November. The 3rd destination will be the friendly city of Port Elizabeth from Friday 6th of December and the mother city, Cape Town, will be the last city to experience the coastal tour wave on Friday 13th of December 2019.
Zandile Nkonyeni – SABC TV PR Head comments: - “the summer coastal tour 2019 affords the channel real-time connection with our viewers in the coastal regions, to appreciate them for their loyal support and to celebrate the spirit of summer together. This years’ tour has added a new city in the mix, East London, and it promises to be an action-packed programme from beach and mall activities to public meets & greets with viewers favourite TV personalities. Thanks to Cell C for their continued support in making this memorable summer experience possible.”
“We at Cell C are proud to once again be a part of this exciting summer tour and to see it taking on East London to expand the summer fun. This campaign brings much synergy to our own Win 24 Summer campaign and we can’t wait to share the fun with South Africans from coast to coast,” says Cell C Executive Head of Marketing, Hazel Chimhandamba.
SABC 1 will bring along favourite television personalities drawn from key shows: - Uzalo, Generations, Skeem Saam, Makoti, Nyan Nyan, Daily Thetha, RGB, Mzansi Insider, Reno Race, etc.
The biggest music show in the land, Live Amp, will carry out a live screening during the Durban leg of the tour. And, Mzansi’s favourite magazine lifestyle show Real Goboza (RGB) will also be in attendance to provide exciting TV coverage at the Durbans’ activations.
SABC 1’s On Air team will be out in full force in all the tour’s cities to capture the excitement, fun and experiences generated by the event for later broadcast to the rest of Mzansi’s television viewers.
An exciting programme of fun activities has been planned in all the participating cities which will include Mall & Beach Activations – to provide the public with an opportunity to meet & greet with our TV personalities. Members of the public will also stand a chance to walk away with great prizes including memorable branded summer giveaways at the events. South Africans in the coastal regions are encouraged to come in their numbers to share their Summer Stories with us.
SABC sister radio stations have come on board in the various participating regions: - TruFM (East London), Ukhozi FM (Durban), Umhlobo Wenene FM (Port Elizabeth & Cape Town) and Good Hope FM (Cape Town) – to partner with the coastal tour and provide the required radio support and will also be actively participating in the tour’s planned activations.
The Coastal Tours 2019 Schedule will be implemented as follows:
Watch this space for more exciting developments regarding the Coast to Coast Tour 2019 and the specific activations in your city.
SABC 1 MZANSI FO SHO! #YOURSUMMERSTORIES!