SABC 1 REVEALS ITS SUMMER CAMPAIGN FOR 2019
Starting Monday, 04 November 2019, SABC 1 will reveal to its viewers an engaging Summer Campaign highlighting the channels’ summer specials and activations.
The campaign is dubbed YOUR SUMMER STORIES and will be carried via On Air, Radio, Out of Home (Billboards, Taxi branding, etc.) and on our Digital platforms.
Shot on location at various public spaces within the Joburg greater areas the campaign is expected to provoke a natural connection with the channel’s youthful audience.
“SABC 1 is celebrating the true essence of summer with a refreshing and unique summer campaign that celebrates the festive season as well as drive awareness of the channel’s key entertainment pillars and our December special offering. Our viewers are in for an entertainment treat with the SA Hip Hop awards 2019, Kiddies Movies, Joyous Celebration Live 2019 concerts, Come Duze and exciting summer stories coming from viewers’ favourite soapies - Generations, Skeem Saam and Uzalo.” said Zandile Nkonyeni Head of PR: TV Channels
The campaign’s essence will be brought to life through an original amapiano music soundtrack titled, There Was A Msadi, a creation of our very own Kope Makgae – popularly known to our viewers as “Mrekza” on Generations-The Legacy.
The Summer Campaign is centred on 2 Generations characters, Mrekza and Lucy, telling their romantic summer story, and involving other characters and shows on the channel as they do so.
The channel’s Summer Campaign will also mark the start of the festive season with the 2nd Annual SABC 1 Coast to Coast Tour 2019 in partnership with Cell C. The coastal activation this year is brought forward to commence on 22 November running until 16 December 2019. It promises to be a bigger and better event than what coastal viewers experienced the previous year. Details on the coastal tour will follow soon.
“We are excited to bring the channel to the viewers in 4 coastal cities this Summer with our lit second annual installation of the SABC 1 Coast to Coast Tour with Cell C! We look forward to connecting and playing with our viewers and talent under their cities’ Summer sun.” concluded Zandile.
You are always a winner with SABC 1 - the Summer Campaign will incorporate x2 competition elements, namely: Spot Njabulo and Win - which encourages our viewers to watch our content Mondays to Sunday from 4th November till December 15th to win great prizes. We also have our #ShareYourSummerStories, where lucky woke viewers will stand a chance to walk away with great summer prizes which include Smart TV sets, Airtime, Cash prizes and SABC 1 branded merchandise. The competitions will be carried On Air and on our digital platforms. Additional info including the competitions’ terms and conditions are uploaded on the click here.
Watch this space for more exciting news from the channel!
SABC 1 – YOUR OFFICIAL SUMMER STORYTELLER!