SABC1 Celebrates summer 2016 Mzansi style
Summer has finally fully arrived and SABC 1 – Mzansi’s Entertainment Authority has put together a catchy and colourful Summer 2016 Ad Campaign reflecting ordinary South Africans celebrating this fun-filled season as the Summer to remember!
Through the Ad the youthful channel aims to entrench its innovative but authentic positioning – Life and TV are One – by creatively capturing familiar everyday Kasi summer experiences to share them with the rest of Mzansi.
The Ad, shot in a typical Kasi street in Dube, Soweto, features a good selection of some of the channel’s easily-recognised faces. The neighbourhood was greened and colourful paintings added to the environment to create and enhance the Summer Vibes.
The Ad is given expression by Dream Team’s hit single titled ‘Ubumnandi’ recently launched on SABC 1’s popular Friday-night music show, Live Amp.
The channel Ad, incorporating vibrant and colourful behind-the-scenes shots, will soon be in full rotation communicated through multiple media platforms including: channel’s on-air promotions, Radio Spots booked across SABC Radio spectrum; and on billboards dotting Mzansi’s beautiful landscape.
Viewers will enjoy their added share of the fun and celebrations via a viewer competition posted on the channels’ digital platforms, where they stand a chance to win for themselves exciting prizes.
SABC 1 has also re-enforced its schedules during the summer season 2016 to provide Mzansi television viewers with an enhanced viewing experience. A sizzling hot line-up of Special Music and Entertainment Shows featuring popular international stars such as, Chris Brown, Rihanna, Beyonce and Jay Z, Usher, Queen Latifah, Dr Dre Usher and others will definitely warm viewers’ hearts.
Besides key channel shows such as Generations, Skeem Saam, Uzalo, Selimathunzi, Fan Base, Friends Like These, YOTV and others, a line-up of Special kiddies Programmes including the following animated titles; Anastasia, Jungle Girl, The Little Mermaid, Mulan, Three Little Pigs and a whole lot more has been introduced to the schedule as a way to cater for a wider variety of viewers.
Watch & Win with SABC1 and stand a chance to win a ….. ‘Fabulous’ SummaYadiSumma hamper. All that you need to do is stay tuned to Mzansi’s number – Know your favourite shows, favourite stars and when they flight. ANSWER these easy questions and stand a chance to win a hamper valued at R1500. #SummayadiSumma – Make this a summer to remember together with SABC1- Mzansi for sho.
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“LIFE AND TV ARE ONE – SABC1 MZANSI FO SHO”