Daddy 24/7-Coming Soon
Daddy 247 aims to entertain and educate South Africans about fatherhood. The show answers the question, what makes a good father?
Research done in 2009 by the South African Institute of Race Relations indicates that 9 million children are growing up without their fathers. The research indicates that a “typical” child is raised by a mother in a single-parent household. Most of these children have absent but living fathers. The research data indicates that the proportion of fathers who are absent and living increased between 1996 and 2009 from 42% to 48%.
Daddy 247 will break new grounds and defy stereotypes about a father’s role in the upbringing of their children. We encourage fathers to take up the role of being primary care-givers and be more hands-on. The show will offer a new image of a South African dad and give men a television voice by bringing them to the centre and fore front of parenthood. Daddy 247 recognizes fathers that are present and are participating in the upbringing of their children.
We celebrate South African dads! - Stay tuned for the TX dates.
