The Bold and the Beautiful (often abbreviated to B&B) is a soap opera created by William J. Bell and Lee Phillip Bell for CBS. It is currently the only American soap opera with a running time of 30 minutes, and the only one to simulcast in French utilizing SAP technology for French viewers in the United States.

Set in Los Angeles, California, the show centers around the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors Susan Flannery as Stephanie Forrester, John McCook as Eric Forrester, Katherine Kelly Lang as Brooke Logan, and Ronn Moss as Ridge Forrester. B&B is also a sister show to the Bells' other soap opera The Young and the Restless, as several characters from each of the two shows have crossed over to the other since the early 1990s.

Since its premiere on March 23, 1987, the show has become the most-watched soap in the world with an audience of an estimated 26.2 million viewers.[1] As of 2009, it continues to hold on to the second placed position in weekly Nielsen Ratings for daytime dramas. B&B has also won ten Daytime Emmy Awards, including one for Outstanding Drama Series in 2009.